This is the last in the 5-part series of How to Find (and Get) Good Paying Clients. Click here to see all posts in this series.
Clients also base their hiring decisions on the samples presented by freelance writers. But a lot of questions come up for web content writers when this is the subject. Some of them are:
- Where do I create a portfolio?
- How do I set up a website?
- Should I blog?
- How do I write my About page?
- Can I link to ghostwritten articles?
- Is it okay if I don’t create an online portfolio?
- How should I present my samples – as links or as doc or PDF files?
- How do I standout?
- And many more.
I’ve asked these myself.
And the answers abound on the web.
But if you don’t know where to look, you might not find the ones you can truly rely on.
As a result, I’ve listed 7 evergreen resources below to answer these questions. Refer to them again and again as you take action to wow your target clients.
On writing your website’s copy
I answered how you can find the right words to write your site’s pages especially your About and LinkedIn summary in my guest post at the blog – Ready To Be Rich.
Stef of the Freelance Pinoy also shared a free email course on how to create a website and winning portfolio.
Lauren Tharp of LittleZotz Writing also shared ways on how you can build up your portfolio if most of your clips are ghostwritten articles.
On blogging (or not)
And I shared the results of my personal research and analysis about whether or not you need to blog as a freelance writer on one of my guest posts at Pinoy 500.
While Carol Tice makes several points about this on her post on Tuts+.
On standing out
In the last section of the post “5 Ways To Contact The Clients You Like (And Make Them Check You Out),” you’ll read that guest posting is a recommended strategy to build your portfolio and credibility. If you’re not sure how to start, check out Kristi Hine’s 8,000+ word guide about it. It’s a very comprehensive freebie.
You might also want to watch this free video by Shane Snow, Contently’s COO and Co-founder, where he explains how he used guest posting to move up and get writing assignments on his target sites.
On wowing potential clients
I realize you need to do a lot of reading and listening after this post but that’s the point I want to get across.
Wowing your clients is about presenting your best work.
And you can show your best work via your portfolio and guest posts, which you need to write first.
So go. Study these guides. And apply what you learn by writing and writing more.
Because that’s how clients will see your competence – by the words you’ve written.